About 

The very first De Niro boutique was opened in 1991, as a product of our greatest desire. It was to give Belgrade an opportunity to feel a fragment of what we did, walking through the narrow streets of Italy and drinking espesso , enchanted by the sight of small , but top-class fashion family stores’ windows . These completely depicted the spirit of the country and respired with the well known Itailan “charm”. That fragment , with time and effort , by building long-term relationships with Italian manufacturers and our clients, grew into something bigger ; a symbol of Italian Sports-Elegant style , which De Niro is today.

Adapting to the dynamic changes in fashion trends , De Niro’s Collections connect the past with the future , tradition with innovation , casual with formal , and seek the perfect balance in its diverse offer spectre. Currently, our stores include following clothing brands : Green Coast, Bugatti, Granchio, Navigare, Armata di Mare, Malagrida, Franco Fedele, Momo Design, Nino Marini, Scuola Nautica Italiana, Delahaye, Blackthorn, Renato Balestra , Sea Barrier…. and our long-standing experience and kind personnel will make sure that even the most demanding standards are met.

From the sole beggining we have aspired to provide a modern man with the ease of clothing on every occasion, in complete harmony with the style and character of one, that defines each of us.